Understanding Uncertainty Reduction Mechanisms in Social Commerce

Xiayu Chen, Jiawen Wang, Shaobo Wei, Jianshan Sun, Yezheng Liu. Understanding Uncertainty Reduction Mechanisms in Social Commerce. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, Carol Hsu 0001, James Y. L. Thong, Marco de Marco, Moez Limayem, Sean Xin Xu, editors, 24th Pacific Asia Conference on Information Systems, PACIS 2020, Dubai, UAE, June 22-24, 2020. pages 225, 2020. [doi]

Authors

Xiayu Chen

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Jiawen Wang

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Shaobo Wei

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Jianshan Sun

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Yezheng Liu

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