Ye Chen, Tak W. Yan. Position-normalized click prediction in search advertising. In Qiang Yang, Deepak Agarwal, Jian Pei, editors, The 18th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD '12, Beijing, China, August 12-16, 2012. pages 795-803, ACM, 2012. [doi]
@inproceedings{ChenY12-12,
title = {Position-normalized click prediction in search advertising},
author = {Ye Chen and Tak W. Yan},
year = {2012},
doi = {10.1145/2339530.2339654},
url = {http://doi.acm.org/10.1145/2339530.2339654},
researchr = {https://researchr.org/publication/ChenY12-12},
cites = {0},
citedby = {0},
pages = {795-803},
booktitle = {The 18th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD '12, Beijing, China, August 12-16, 2012},
editor = {Qiang Yang and Deepak Agarwal and Jian Pei},
publisher = {ACM},
isbn = {978-1-4503-1462-6},
}