Customer Segmentation in Customer Relationship Management Based on Data Mining

Yun Chen, Guozheng Zhang, Dengfeng Hu, Shanshan Wang. Customer Segmentation in Customer Relationship Management Based on Data Mining. In Kesheng Wang, George L. Kovács, Michael J. Wozny, Minglun Fang, editors, Knowledge Enterprise: Intelligent Strategies in Product Design, Manufacturing, and Management, Proceedings of PROLAMAT 2006, IFIP TC5 International Conference, June 15-17, 2006, Shanghai, China. Volume 207 of IFIP, pages 288-293, Springer, 2006. [doi]

Authors

Yun Chen

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Guozheng Zhang

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Dengfeng Hu

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Shanshan Wang

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