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Using Eye Tracking to Gain Insight into TV Customer Experience by Markov Modelling

Zhi Chen, Shuai Zhang, Sally McClean, Gaye Lightbody, Michael Milliken, Ian Kegel, Aygul Garifullina. Using Eye Tracking to Gain Insight into TV Customer Experience by Markov Modelling. In 2019 IEEE SmartWorld, Ubiquitous Intelligence & Computing, Advanced & Trusted Computing, Scalable Computing & Communications, Cloud & Big Data Computing, Internet of People and Smart City Innovation, SmartWorld/SCALCOM/UIC/ATC/CBDCom/IOP/SCI 2019, Leicester, United Kingdom, August 19-23, 2019. pages 916-921, IEEE, 2019. [doi]

Authors

Zhi Chen

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Shuai Zhang

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Sally McClean

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Gaye Lightbody

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Michael Milliken

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Ian Kegel

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Aygul Garifullina

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