Why people lurk in theme-oriented virtual communities: integrating achievement goal theory and cognitive dissonance theory

Hsiu-Hua Cheng, Chi-Wei Chen. Why people lurk in theme-oriented virtual communities: integrating achievement goal theory and cognitive dissonance theory. Inf. Res., 27(3), September 2022. [doi]

Authors

Hsiu-Hua Cheng

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Chi-Wei Chen

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