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Exploring the antecedents of electronic word-of-mouth communication: Using involvement perspective

Hsiu-Hua Cheng, Jia-Jun Li. Exploring the antecedents of electronic word-of-mouth communication: Using involvement perspective. In International Joint Conference on Awareness Science and Technology & Ubi-Media Computing, iCAST 2013 & UMEDIA 2013, Aizuwakamatsu, Japan, November 2-4, 2013. pages 469-475, IEEE, 2013. [doi]

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Hsiu-Hua Cheng

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Jia-Jun Li

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