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Qi Cheng 0006, Hangguan Shan, Weihua Zhuang, Tony Q. S. Quek, Zhaoyang Zhang 0001, Fen Hou. When Virtual Network Operator Meets E-Commerce Platform: Advertising via Data Reward. IEEE Trans. Mob. Comput., 22(12):7370-7386, December 2023. [doi]