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Enhancing effects of value co-creation in social commerce: insights from network externalities, institution-based trust and resource-based perspectives

Jao-Hong Cheng, Chia Kai Yu, Fu Cheng Chien. Enhancing effects of value co-creation in social commerce: insights from network externalities, institution-based trust and resource-based perspectives. Behaviour & IT, 41(8):1755-1768, 2022. [doi]

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