Multimedia features for click prediction of new ads in display advertising - researchr publication authors

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Haibin Cheng, Roelof van Zwol, Javad Azimi, Eren Manavoglu, Ruofei Zhang, Yang Zhou, Vidhya Navalpakkam. Multimedia features for click prediction of new ads in display advertising. In Qiang Yang, Deepak Agarwal, Jian Pei, editors, The 18th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD '12, Beijing, China, August 12-16, 2012. pages 777-785, ACM, 2012. [doi]

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