Introduction to the special issue on "Data analytics for marketing intelligence"

Ching-Chin Chern, Anthony J. T. Lee, Chih-Ping Wei. Introduction to the special issue on "Data analytics for marketing intelligence". Inf. Syst. E-Business Management, 13(3):399-402, 2015. [doi]

Authors

Ching-Chin Chern

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Anthony J. T. Lee

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Chih-Ping Wei

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