Effects of Animation on Attentional Resources of Online Consumers

Muller Y. M. Cheung, Weiyin Hong, James Y. L. Thong. Effects of Animation on Attentional Resources of Online Consumers. J. AIS, 18(8):1, 2017. [doi]

Authors

Muller Y. M. Cheung

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Weiyin Hong

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James Y. L. Thong

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