Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations - researchr publication references

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Man Yee Cheung, Chuan Luo, Choon-Ling Sia, Huaping Chen. Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations. Int. J. Electronic Commerce, 13(4):9-38, 2009. [doi]

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