Christy M. K. Cheung, Xiao-Liang Shen, Zach W. Y. Lee, Tommy K. H. Chan. Promoting sales of online games through customer engagement. Electronic Commerce Research and Applications, 14(4):241-250, 2015. [doi]
@article{CheungSLC15,
title = {Promoting sales of online games through customer engagement},
author = {Christy M. K. Cheung and Xiao-Liang Shen and Zach W. Y. Lee and Tommy K. H. Chan},
year = {2015},
doi = {10.1016/j.elerap.2015.03.001},
url = {http://dx.doi.org/10.1016/j.elerap.2015.03.001},
researchr = {https://researchr.org/publication/CheungSLC15},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {14},
number = {4},
pages = {241-250},
}