A Decision Theoretic Approach to Targeted Advertising

David Maxwell Chickering, David Heckerman. A Decision Theoretic Approach to Targeted Advertising. In Craig Boutilier, Moisés Goldszmidt, editors, UAI 00: Proceedings of the 16th Conference in Uncertainty in Artificial Intelligence, Stanford University, Stanford, California, USA, June 30 - July 3, 2000. pages 82-88, Morgan Kaufmann, 2000. [doi]

Authors

David Maxwell Chickering

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David Heckerman

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