The Effect of Mobile Gamification on Brand Loyalty

Wei-Jeng Chien, Ya-Ling Wu. The Effect of Mobile Gamification on Brand Loyalty. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]

Authors

Wei-Jeng Chien

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Ya-Ling Wu

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