Applying RFM Model to Evaluate the E-loyalty for Information-based Website

Chui-Yu Chiu, Zhi-Ping Lin, Po-chia Chen, I-Ting Kuo. Applying RFM Model to Evaluate the E-loyalty for Information-based Website. IJEBM, 7(4):278-285, 2009. [doi]

Authors

Chui-Yu Chiu

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Zhi-Ping Lin

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Po-chia Chen

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I-Ting Kuo

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