Finding the Key Factors of Successful Personal Brand of Internet Celebrities

Kuei-Chien Chiu, Chih-Sung Lai, Roman Sokorevskiy, Hsing-Hui Chu, Rung Ching Chen. Finding the Key Factors of Successful Personal Brand of Internet Celebrities. In 2021 International Conference on Technologies and Applications of Artificial Intelligence, TAAI 2021, Taichung, Taiwan, November 18-20, 2021. pages 275-279, IEEE, 2021. [doi]

Authors

Kuei-Chien Chiu

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Chih-Sung Lai

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Roman Sokorevskiy

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Hsing-Hui Chu

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Rung Ching Chen

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