Understanding customers loyalty intentions towards online shopping: an integration of technology acceptance model and fairness theory

Chao-Min Chiu, Hua-Yang Lin, Szu-Yuan Sun, Meng Hsiang Hsu. Understanding customers loyalty intentions towards online shopping: an integration of technology acceptance model and fairness theory. Behaviour & IT, 28(4):347-360, 2009. [doi]

Authors

Chao-Min Chiu

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Hua-Yang Lin

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Szu-Yuan Sun

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Meng Hsiang Hsu

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