Toward Optimal Churn Management: A Partial Least Square (PLS) Model - researchr publication authors

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Hyunbo Cho, Yeonhee Lee, Hyeseon Lee. Toward Optimal Churn Management: A Partial Least Square (PLS) Model. In Martin Santana, Jerry N. Luftman, Ajay S. Vinze, editors, Sustainable IT Collaboration Around the Globe. 16th Americas Conference on Information Systems, AMCIS 2010, Lima, Peru, August 12-15, 2010. pages 78, Association for Information Systems, 2010. [doi]

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