Vertical Integration and Zero-Rating Interplay: An Economic Analysis of Ad-Supported and Ad-Free Digital Content

SooHyun Cho, Liangfei Qiu, Subhajyoti Bandyopadhyay. Vertical Integration and Zero-Rating Interplay: An Economic Analysis of Ad-Supported and Ad-Free Digital Content. J. of Management Information Systems, 37(4):988-1014, 2020. [doi]

@article{ChoQB20,
  title = {Vertical Integration and Zero-Rating Interplay: An Economic Analysis of Ad-Supported and Ad-Free Digital Content},
  author = {SooHyun Cho and Liangfei Qiu and Subhajyoti Bandyopadhyay},
  year = {2020},
  url = {http://www.jmis-web.org/articles/1502},
  researchr = {https://researchr.org/publication/ChoQB20},
  cites = {0},
  citedby = {0},
  journal = {J. of Management Information Systems},
  volume = {37},
  number = {4},
  pages = {988-1014},
}