Reading Between the Stars: Understanding the Effects of Online Customer Reviews on Product Demand

Hallie S. Cho, Manuel E. Sosa, Sameer Hasija. Reading Between the Stars: Understanding the Effects of Online Customer Reviews on Product Demand. Manufacturing & Service Operations Management, 24(4):1977-1996, 2022. [doi]

Authors

Hallie S. Cho

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Manuel E. Sosa

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Sameer Hasija

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