UX and Strategic Management: A Case Study of Smartphone (Apple vs. Samsung) and Search Engine (Google vs. Naver) Industry

Junho Choi, Byung Joon Kim, SuKyung Yoon. UX and Strategic Management: A Case Study of Smartphone (Apple vs. Samsung) and Search Engine (Google vs. Naver) Industry. In Fiona Fui-Hoon Nah, editor, HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Volume 8527 of Lecture Notes in Computer Science, pages 703-710, Springer, 2014. [doi]

Authors

Junho Choi

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Byung Joon Kim

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SuKyung Yoon

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