Trust in open versus closed social media: The relative influence of user- and marketer-generated content in social network services on customer trust

Boreum Choi, Inseong Lee. Trust in open versus closed social media: The relative influence of user- and marketer-generated content in social network services on customer trust. Telematics and Informatics, 34(5):550-559, 2017. [doi]

Authors

Boreum Choi

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Inseong Lee

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