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The role of social media in enhancing guanxi and perceived effectiveness of E-commerce institutional mechanisms in online marketplace

Alain Yee-Loong Chong, Ewelina Lacka, Boying Li, Hing Kai Chan. The role of social media in enhancing guanxi and perceived effectiveness of E-commerce institutional mechanisms in online marketplace. Information & Management, 55(5):621-632, 2018. [doi]

Authors

Alain Yee-Loong Chong

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Ewelina Lacka

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Boying Li

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Hing Kai Chan

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