The RFM Model Analysis for VIP Customer: A Case Study of Golf Clothing Brand

Tung-Hsiang Chou, Shu-Chen Chang. The RFM Model Analysis for VIP Customer: A Case Study of Golf Clothing Brand. IJKM, 18(1):1-18, 2022. [doi]

Authors

Tung-Hsiang Chou

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Shu-Chen Chang

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