Effect of cognitive need and purchase involvement on information processing in the online shopping decision-making

Liu Chuanlei, Chen Baishu, Huang Dijian. Effect of cognitive need and purchase involvement on information processing in the online shopping decision-making. IJCAT, 61(1/2):31-36, 2019. [doi]

Authors

Liu Chuanlei

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Chen Baishu

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Huang Dijian

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