Financial Returns to Firms' Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages

Sunghun Chung, Animesh Animesh, Kunsoo Han, Alain Pinsonneault. Financial Returns to Firms' Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages. Information Systems Research, 31(1):258-285, 2020. [doi]

Authors

Sunghun Chung

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Animesh Animesh

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Kunsoo Han

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Alain Pinsonneault

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