Moonwon Chung, Luv Sharma, Manoj K. Malhotra. Impact of Modularity Design on Mobile App Launch Success. Manufacturing & Service Operations Management, 25(2):756-774, March 2023. [doi]
@article{ChungSM23,
title = {Impact of Modularity Design on Mobile App Launch Success},
author = {Moonwon Chung and Luv Sharma and Manoj K. Malhotra},
year = {2023},
month = {March},
doi = {10.1287/msom.2022.1181},
url = {https://doi.org/10.1287/msom.2022.1181},
researchr = {https://researchr.org/publication/ChungSM23},
cites = {0},
citedby = {0},
journal = {Manufacturing & Service Operations Management},
volume = {25},
number = {2},
pages = {756-774},
}