Elizabeth F. Churchill. Rat, rational, or seething cauldron of desire: designing the shopper. Interactions, 18(1):80-83, 2010. [doi]
@article{Churchill10e,
title = {Rat, rational, or seething cauldron of desire: designing the shopper},
author = {Elizabeth F. Churchill},
year = {2010},
doi = {10.1145/1897239.1897257},
url = {http://doi.acm.org/10.1145/1897239.1897257},
researchr = {https://researchr.org/publication/Churchill10e},
cites = {0},
citedby = {0},
journal = {Interactions},
volume = {18},
number = {1},
pages = {80-83},
}