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Modeling Competition in Mandatory Participation Third Party Payer Business Models: The Complex Case of Sponsored Search

Eric K. Clemons, Josh Wilson. Modeling Competition in Mandatory Participation Third Party Payer Business Models: The Complex Case of Sponsored Search. In Tung X. Bui, Ralph H. Sprague Jr., editors, 49th Hawaii International Conference on System Sciences, HICSS 2016, Koloa, HI, USA, January 5-8, 2016. pages 5210-5219, IEEE, 2016. [doi]

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Eric K. Clemons

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Josh Wilson

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