The impact of culture on mobile phone purchasing: A comparison between Thai and British consumers

Catherine Collins, Monthathip Srikes, Panos Louvieris. The impact of culture on mobile phone purchasing: A comparison between Thai and British consumers. In Susan Newell, Edgar A. Whitley, Nancy Pouloudi, Jonathan Wareham, Lars Mathiassen, editors, 17th European Conference on Information Systems, ECIS 2009, Verona, Italy, 2009. pages 2012-2023, 2009. [doi]

Authors

Catherine Collins

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Monthathip Srikes

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Panos Louvieris

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