Is It the Review or the Reviewer? a Multi-Method Approach to Determine the Antecedents of Online Review Helpfulness

Laura Connors, Susan M. Mudambi, David Schuff. Is It the Review or the Reviewer? a Multi-Method Approach to Determine the Antecedents of Online Review Helpfulness. In 44th Hawaii International International Conference on Systems Science (HICSS-44 2011), Proceedings, 4-7 January 2011, Koloa, Kauai, HI, USA. pages 1-10, IEEE Computer Society, 2011. [doi]

Authors

Laura Connors

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Susan M. Mudambi

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David Schuff

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