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When did my mobile turn into a 'sellphone'?: a study of consumer responses to tailored smartphone ads

Nicolette Conti, Charlene Jennett, Jose Maestre, Martina Angela Sasse. When did my mobile turn into a 'sellphone'?: a study of consumer responses to tailored smartphone ads. In BCS-HCI '12 Proceedings of the 26th Annual BCS Interaction Specialist Group Conference on People and Computers, BCS-HCI 2012, 12-14 September 2012, Birmingham, UK. pages 215-220, British Computer Society, 2012. [doi]

Authors

Nicolette Conti

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Charlene Jennett

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Jose Maestre

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Martina Angela Sasse

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