Informing brand messaging strategies via social media analytics

Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh. Informing brand messaging strategies via social media analytics. Online Information Review, 40(1):6-24, 2016. [doi]

Authors

Constantinos K. Coursaris

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Wietske van Osch

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Brigitte A. Balogh

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