Lorrie Faith Cranor. I Didn't buy It for Myself. In Clare-Marie Karat, Jan O. Blom, John Karat, editors, Designing Personalized User Experiences in eCommerce. Volume 5 of Human-Computer Interaction Series, pages 57-73, Kluwer, 2004. [doi]
@incollection{Cranor04, title = {I Didn't buy It for Myself}, author = {Lorrie Faith Cranor}, year = {2004}, doi = {10.1007/1-4020-2148-8_5}, url = {https://doi.org/10.1007/1-4020-2148-8_5}, researchr = {https://researchr.org/publication/Cranor04}, cites = {0}, citedby = {0}, pages = {57-73}, booktitle = {Designing Personalized User Experiences in eCommerce}, editor = {Clare-Marie Karat and Jan O. Blom and John Karat}, volume = {5}, series = {Human-Computer Interaction Series}, publisher = {Kluwer}, isbn = {978-1-4020-2147-3}, }