Survival of e-commerce entrepreneurs: The importance of brick-and-click and internationalization strategies

Beatriz Cuellar-Fernández, Yolanda Fuertes-Callén, Carlos Serrano-Cinca. Survival of e-commerce entrepreneurs: The importance of brick-and-click and internationalization strategies. Electronic Commerce Research and Applications, 46:101035, 2021. [doi]

Authors

Beatriz Cuellar-Fernández

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Yolanda Fuertes-Callén

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Carlos Serrano-Cinca

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