Understanding Cross-border M-commerce Acceptance: An Integration of Commitment-trust Theory and Trust Transfer Theory - researchr publication authors

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Yi Cui, Jian Mou, Yanping Liu, Kerry Kurcz. Understanding Cross-border M-commerce Acceptance: An Integration of Commitment-trust Theory and Trust Transfer Theory. In Jan Pries-Heje, Sudha Ram, Michael Rosemann, editors, Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018. Association for Information Systems, 2018. [doi]

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