Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming

Geng Cui, Man Leung Wong, Hon-Kwong Lui. Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming. Management Science, 52(4):597-612, 2006. [doi]

Authors

Geng Cui

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Man Leung Wong

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Hon-Kwong Lui

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