How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value

Mary J. Culnan, Patrick J. McHugh, Jesus I. Zubillaga. How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value. MIS Quarterly Executive, 9(4):6, 2010. [doi]

Authors

Mary J. Culnan

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Patrick J. McHugh

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Jesus I. Zubillaga

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