Social Network Loyalty: Evaluating the Role of attitude, Perceived Risk and Satisfaction

Rafael Curras-perez, Carla Ruiz-Mafé, Silvia Sanz-Blas. Social Network Loyalty: Evaluating the Role of attitude, Perceived Risk and Satisfaction. Online Information Review, 37(1), 2013. [doi]

Authors

Rafael Curras-perez

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Carla Ruiz-Mafé

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Silvia Sanz-Blas

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