Evaluation framework for social media brand presence

Irena Pletikosa Cvijikj, Erica Dubach Spiegler, Florian Michahelles. Evaluation framework for social media brand presence. Social Netw. Analys. Mining, 3(4):1325-1349, 2013. [doi]

@article{CvijikjSM13,
  title = {Evaluation framework for social media brand presence},
  author = {Irena Pletikosa Cvijikj and Erica Dubach Spiegler and Florian Michahelles},
  year = {2013},
  doi = {10.1007/s13278-013-0131-y},
  url = {http://dx.doi.org/10.1007/s13278-013-0131-y},
  researchr = {https://researchr.org/publication/CvijikjSM13},
  cites = {0},
  citedby = {0},
  journal = {Social Netw. Analys. Mining},
  volume = {3},
  number = {4},
  pages = {1325-1349},
}