Using the elaboration likelihood model to examine online persuasion through website design

Dianne Cyr, Milena M. Head, Eric Tze Kuan Lim, Agnis Stibe. Using the elaboration likelihood model to examine online persuasion through website design. Information & Management, 55(7):807-821, 2018. [doi]

Authors

Dianne Cyr

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Milena M. Head

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Eric Tze Kuan Lim

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Agnis Stibe

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