The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior

Hengchen Dai, Katherine L. Milkman, Jason Riis. The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior. Management Science, 60(10):2563-2582, 2014. [doi]

Authors

Hengchen Dai

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Katherine L. Milkman

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Jason Riis

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