Which One is the Worst? Impact of SMS Service Failure on Brand Trust

Liu Dan, Li Ying, Fang Xianpeng. Which One is the Worst? Impact of SMS Service Failure on Brand Trust. In Haeng-Kon Kim, Roger Y. Lee, editors, 10th ACIS International Conference on Software Engineering, Artificial Intelligences, Networking and Parallel/Distributed Computing, SNPD 2009, in conjunction with 3rd International Workshop on e-Activity, IWEA 2009, 1st International Workshop on Enterpri. pages 487-492, IEEE Computer Society, 2009. [doi]

Authors

Liu Dan

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Li Ying

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Fang Xianpeng

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