Kushal S. Dave, Vasudeva Varma. Computational Advertising: Techniques for Targeting Relevant Ads. Foundations and Trends in Information Retrieval, 8(4-5):263-418, 2014. [doi]
@article{DaveV14,
title = {Computational Advertising: Techniques for Targeting Relevant Ads},
author = {Kushal S. Dave and Vasudeva Varma},
year = {2014},
doi = {10.1561/1500000045},
url = {http://dx.doi.org/10.1561/1500000045},
researchr = {https://researchr.org/publication/DaveV14},
cites = {0},
citedby = {0},
journal = {Foundations and Trends in Information Retrieval},
volume = {8},
number = {4-5},
pages = {263-418},
}