David Deal. The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study. In Digital Games Research Conference 2005, Changing Views: Worlds in Play, June 16-20, 2005, Vancouver, British Columbia, Canada. 2005. [doi]
@inproceedings{Deal05,
title = {The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study},
author = {David Deal},
year = {2005},
url = {http://www.gamesconference.org/digra2005/viewabstract.php?id=46},
researchr = {https://researchr.org/publication/Deal05},
cites = {0},
citedby = {0},
booktitle = {Digital Games Research Conference 2005, Changing Views: Worlds in Play, June 16-20, 2005, Vancouver, British Columbia, Canada},
}