Optimization of the annual planning of targeted offers in direct marketing

S. Delanote, Roel Leus, Fabrice Talla Nobibon. Optimization of the annual planning of targeted offers in direct marketing. JORS, 64(12):1770-1779, 2013. [doi]

Authors

S. Delanote

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Roel Leus

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Fabrice Talla Nobibon

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