Qi Deng, Michael J. Hine, Shaobo Ji, Yun Wang. Understanding consumer engagement with brand posts on social media: The effects of post linguistic styles. Electronic Commerce Research and Applications, 48:101068, 2021. [doi]
@article{DengHJW21, title = {Understanding consumer engagement with brand posts on social media: The effects of post linguistic styles}, author = {Qi Deng and Michael J. Hine and Shaobo Ji and Yun Wang}, year = {2021}, doi = {10.1016/j.elerap.2021.101068}, url = {https://doi.org/10.1016/j.elerap.2021.101068}, researchr = {https://researchr.org/publication/DengHJW21}, cites = {0}, citedby = {0}, journal = {Electronic Commerce Research and Applications}, volume = {48}, pages = {101068}, }