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Special Issue on Design and Development: Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers

Preyas Desai, Sunder Kekre, Suresh Radhakrishnan, Kannan Srinivasan. Special Issue on Design and Development: Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers. Management Science, 47(1):37-51, 2001. [doi]

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