Sebastian Deterding. Gamification: designing for motivation. Interactions, 19(4):14-17, 2012. [doi]
@article{Deterding12,
title = {Gamification: designing for motivation},
author = {Sebastian Deterding},
year = {2012},
doi = {10.1145/2212877.2212883},
url = {http://doi.acm.org/10.1145/2212877.2212883},
researchr = {https://researchr.org/publication/Deterding12},
cites = {0},
citedby = {0},
journal = {Interactions},
volume = {19},
number = {4},
pages = {14-17},
}